What is Digital Marketing?

Digital marketing

Digital marketing joins together multiple actions using digital channels, in order to achieve specific and measurable goals. Why it’s important? And how do I get started?

what is digital marketing?

Digital marketing encompasses all marketing efforts that use electronic devices such as search engines, websites, social media, or the internet.  It is a form of marketing in which you use digital signals to communicate with your customers and visitors. we can say it’s an essential component of a comprehensive marketing strategy.

Some people think that digital marketing is the same as online marketing which is totally incorrect. Online marketing is just a subset of digital marketing which involves internet connectivity, while digital marketing refers to any marketing that exits on electronic devices.

Why digital marketing?

Digital marketing helps you reach a larger audience in a way that is both cost-effective and measurable, less expensive than traditional methods. With digital marketing, you can interact with your prospects who see your content and learn what they are exactly looking for, communicate with them notably through website comments, reviews, or social media posts. Besides communication with your customers, you can also track their activities, and that will help you get started right away with your business.

Nowadays, digital marketing strategies evolve quickly because of trends and new technology, and most online advertising platforms like GoogleFacebook ..etc, make everything easy when you can launch your first campaign with a few clicks.

Types of Digital marketing

The main concepts  of digitals marketings are :

  1. Content Marketing
  2. Social Media Marketing
  3. Search Engine Optimization (SEO)
  4. Affiliate Marketing
  5. Pay Per Click (PPC)
  6. Native Advertising
  7. Email marketing
  8. Marketing automation

1. Content marketing

Content marketing

Content marketing is a marketing strategy based on the creation and distribution of valuable, and coherent content in order to engage the attention of your audience and help them solve their issues. It covers any digital marketing effort that uses content assets like, blog posts, videos, infographics, Ebooks…etc.

2. Social Media Marketing

social media marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It is incredibly beneficial to your business growth. Each particular social platform you should go for depends on your business type and objectives. Nowadays, the major social media platforms are FacebookInstagramTwitterYouTubeSnapchatLinked In, and Pinterest. Great marketing on social media can bring remarkable success to your business and even driving leads and sales.

3. Search Engine Optimization (SEO)

SEO ( Search Engine Optimization )

Search engine optimization ( SEO ) is a process of improving your site to increase its visibility for relevant searches. SEO “search engine optimization” is all about the best practices to rank high on search engines like Google or Bing. If your pages have better visibility in search results, you are more likely to garner attention and attract prospects to your business.

4. Affiliate Marketing

affiliate marketing

Affiliate marketing is a popular strategy to drive sales and generate significant online revenue.
The idea behind it is that you promote someone else’s business, product, or any service they provide. Once any customer buys their products through your referral links, you will earn a commission. Affiliate marketing programs are usually free to join, so you don’t have to worry about high startup costs.

5. Pay Per Click (PPC)

Pay Per Click

PCC ( Pay Per Click ) is an online advertising model of internet marketing in which advertisers pay a fee each time one of their ads is clicked on Google Ads, Facebook Ads…etc.
Advertisers have the opportunity to place their product, service, or brand and center in the form of an ad that targets a specific keyword or behavior.

6) Native Advertising

Native ads are the use of paid ads that matches the form and function of the platform in which they appear. They often appear in the feed of your social media. Native ads don’t really look like ads, they’re more contextual than other forms of digital advertising like display ads or banner ads.

7) Email marketing

Email marketing

Email marketing is a powerful marketing channel. It’s the most direct and highly effective strategy with lead generation. Email marketing helps you to build a relationship with your prospects and turn one-time buyers into loyal customers. In addition, you will be able to make your customers aware of your last items or even promote your new products or services by using email automation online software ( e.g Getresponse ).

8) Marketing automation

Marketing automation is the process of using software platforms that help marketers to automate their marketing and sales engagement processes to generate more leads.  It uses a single automation platform to manage repetitive tasks such as sending emails, maintaining social media, and tracking website interactions. Marketing automation streamlines your digital marketing efforts and helps you achieve better results.


Digital marketing englobe all marketing efforts that use electronic devices. It is a type of marketing in which you use digital signals to communicate with your customers and visitors.
Digital marketing helps you reach a larger audience in a way that is less expensive than traditional methods. It has a lot of concepts such as Content Marketing, Social Media Marketing, SEO, Affiliate Marketing, Pay Per Click (PPC), Native Advertising, Email Marketing, and Marketing automation.

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